WeAreDikonaca (0_o)/ + ‘!^-^!’

I rarely blog about my job, because what I do on a daily basis wouldn’t interest anyone (except Ignace, since he’s my contact in the Netherlands! ). But apart from my regular job, I’m part of a project group working on the marketing launch of the new Twingo (yes I work for Renault, still). We are the ‘YOUNG‘ group! 25 to 35 years old employees giving their feedback on what the Twingo project team is preparing for the launch of new Twingo targeted specially for young people : urban, ‘fun’, a bit hypish, into technology and connectivity, creative, who like cars but are not dependant on it and so on…;)
The Twingo Concept will be revealed next week by Renault’s CEO at the Mondial de l’Automobile in Paris. There has been a total black out on pictures to avoid leaks which have happenend in the past, in order to have complete exclusivity and to create a real event. People will be stuned : new Twingo is a far cry from the 12 years old toyish feminine but cute previous Twingo. This Twingo Concept is on steroids. It has muscles and is clearly targeting young men. The events which will go on during the car show are quiet cool too. Influencial bloogers will be invited along journalists to cover the revelation and start creating the viral buzz. A first website will be launched on the 28th sept, before the official website featuring a lot of interactive animation will go online a few days later. For this web project and other limited edition Twingos to come, the design agencies have been working with some young fresh webdesigners and the results should be great.

Then the official launch of the new commercial Twingo is planned for 2007. It’s quiet important for Slovenia too, as the car will be build exclusively in Novo Mesto. Check out the Twingo Concept website on the 28th and leave your first impressions of the car here. I’m going to the car show myself on the 2sd oct, so I’ll post some pics here too later on.